AppLovin Corp

Company Profile

• Business description

  AppLovin is a vertically integrated advertising technology company that acts as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange facilitating transactions between the two. About 80% of AppLovin’s revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max, and gaming studios, which develop mobile games. AppLovin announced in February 2025 its plans to divest from the lower-margin gaming studios to focus exclusively on the ad tech platform. AppLovin’s primary tool for future growth is Axon 2, which is an ad optimizer operating within the DSP that allows advertisers to place ads according to specified return thresholds.

• Contact

  1100 Page Mill Road
  Palo AltoCA94304
  USA

  T: +1 800 839-9646

  https://www.applovin.com

• Sector

  Technology

  Stock type

  Sensitive

• Industry

  Software - Application

  Fiscal Year End

  31 December 2025

  Employees

  1,563