Harley-Davidson Inc

HOG

Company Profile

  • Business description

    Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 38% of the heavyweight domestic market in 2023.

  • Contact

    3700 West Juneau Avenue
    MilwaukeeWI53208
    USA

    T: +1 414 342-4680

    E: [email protected]

    https://www.harley-davidson.com

  • Sector

    Consumer Cyclical

    Stock type

    Cyclical

  • Industry

    Recreational Vehicles

    Fiscal Year End

    31 December 2024

    Employees

    6,400

Harley-Davidson Inc News & Analysis

video

Harley Davidson too slow at winning new customers

Morningstar has slashed its fair value estimate for Harley Davidson, as the iconic motorcycle manufacturer's core customer base declines faster than it can target new buyers.

Morningstar Investment Ideas

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