Harley-Davidson Inc
HOG
Company Profile
Business description
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 38% of the heavyweight domestic market in 2023.
Contact
3700 West Juneau Avenue
MilwaukeeWI53208
USAT: +1 414 342-4680
Sector
Consumer Cyclical
Stock type
Cyclical
Industry
Recreational Vehicles
Fiscal Year End
31 December 2024
Employees
6,400
Harley-Davidson Inc News & Analysis
video
Harley Davidson too slow at winning new customers
Morningstar has slashed its fair value estimate for Harley Davidson, as the iconic motorcycle manufacturer's core customer base declines faster than it can target new buyers.
Morningstar Investment Ideas
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