Kuaishou Technology
Company Profile
Business description
Kuaishou Technology is a social media platform on which users can share short-form videos that are up to 5 minutes long. The audience engages with the platform by looking at different videos on demand at any time, similar to TikTok. About 53% of revenue is generated from advertising, mainly in the form of targeted ads related to the video content—known as closed-loop ads—but also from outside unrelated brands. Kuaishou also generates livestream revenue by selling virtual gifts to fans that are donated to performers. It also has livestreaming e-commerce, where users purchase products related to the video, generating commission from each transaction. Kuaishou competes mainly with ByteDance’s Douyin, as both are short-form video platforms. Tencent owns 19% of Kuaishou.
Contact
No. 6, Xierqi West Road
Haidian District
Beijing100085
CHNSector
Communication Services
Stock type
Sensitive
Industry
Internet Content & Information
Fiscal Year End
31 December 2024
Employees
24,564
Kuaishou Technology News & Analysis
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