Premier Investments Ltd
PMV
Company Profile
Business description
Premier Investments operates six specialty retail fashion chains in Australia and New Zealand. Its most prolific fashion brand is Peter Alexander, which started expanding internationally. Premier owns and operates the unique Smiggle brand, retailing children’s stationery in Australia and overseas markets. Premier is a significant shareholder in Australia-listed companies narrow-moat Breville Group and no-moat Myer. Premier is likely to materially restructure within the next 12 months. A strategic review is assessing a potential merger of its five core apparel brands with department store Myer.
Contact
417 St Kilda Road
Level 7
MelbourneVIC3004
AUST: +61 396506500
Sector
Consumer Cyclical
Stock type
Cyclical
Industry
Apparel Retail
Fiscal Year End
31 July 2025
Employees
9,000
Premier Investments Ltd News & Analysis
stocks
An impending merger just raised our fair value for this ASX retail giant
The deal is set to deliver enhanced scale, cost savings and new synergies.
video
Our view of Myer potential deal for Premier's Apparel Brands
Morningstar Analyst Lochlan Halloway discusses the bid.
stocks
Surge in ASX share may be overblown
After an acquisition bid for Premier’s Apparel Brands business Myer shares soared but the combination may exacerbate existing risk to the business.
Morningstar Investment Ideas
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