Netflix (NFLX) posted a quiet start to 2023, adding only 1.75 million net subscribers, well short of our estimate.

The firm announced a number of initiatives including shutting down its legacy DVD mail rental business at the end of September. Management also disclosed that the password sharing crackdown—paid sharing—will roll out to most of the world in the second quarter.

While no details were provided, we expect the program in the US to look almost identical in pricing and structure to the one in Canada that cost CAD $8 per extra member slot, with one slot available on the standard plan and two on the premium plan.

We still believe this plan will boost revenue, but we remain skeptical that it will significantly increase new subscriber growth from users left off existing plans.

We keep our $315 fair value estimate.

Netflix Shows Paid Subscriber Growth


Netflix ended the quarter with 232.5 million global paid subscribers, up from 230.7 million last quarter and 221.6 million a year ago. Asia-Pacific and Europe continued to drive customer growth in the quarter.

As previously disclosed, the firm no longer provides specific subscriber net additions guidance as management tries to shift focus away from subscriber growth to revenue and cash flow expansion. However, Netflix expects “net adds in line with the first quarter” for the second quarter versus loss of 1 million in the same quarter of 2022.

Foreign exchange remained a significant headwind to revenue, which was up 4% (8% excluding currency impact) to $7.9 billion, slightly below our estimate.

Revenue in the US and Canada grew 8% year over year as average revenue per user improved 9% to $16.18 due to the 2022 price hike. The region only added 0.1 million net new customers during the quarter.

Netflix’s most profitable region has gained just 13,000 subscribers over the last eight quarters. We still project that attracting new subscribers in the US and Canada will remain challenging due to the service’s high penetration rate and intensified competition.

Netflix Stock at a Glance

  • Current Morningstar Fair Value Estimate: $315
  • Stock Star Rating: 3 Stars
  • Uncertainty Rating: Very High
  • Economic Moat Rating: Narrow